Pynkyss, Hello Kitty’s first high end fashion brand, sent HelloKittyLover.com these first sneak peek images of some kittylicious items from their upcoming line of merchandise. The Pynkiss line will launch with more than 200 designs during Milan’s Fashion Week, which takes place from September 21-27 in Italy.
Read the press release after following great images for more information about this fabulous new line!
HELLO KITTY GETS ITS FIRST EVER HIGH-END FASHION BRAND WITH THE LAUNCH OF PYNKISS SPRING/SUMMER 2012 COLLECTION
23rd September 2011, Milan. Over the years Hello Kitty’s style has flourished and matured into a global brand with avid followers all over the world. Now, Hello Kitty has a stylish new look – Pynkiss.
Designed in Milan by top Italian designers this high-end collection exudes sophistication, is contemporary and bold, stylish and cheeky, new and exciting, yet still authentically Hello Kitty. This is a true designer collection and is aimed at those looking for quality, along with cutting edge design and high class fashion. Pynkiss is designed for the fashion and quality conscious, from babies to teens and on to mums – a total look for all generations!
Pynkiss will launch during Milan Fashion week 2011, with a collection of over 200 head turning designs, many of which will be finely appliquéd with crystals, beads and sequins and hand- stitched and finished in Milan. The Pynkiss design team created a variety of looks and versatile collections to suit all tastes, ages and styles; regardless of age, no matter what your mood, wherever you may be and whatever you are doing.
The Spring/Summer 2012 collection’s main theme is inspired by the soft tones of the world famous Italian ice cream, while creating the epitome of all cool things by mixing fruity colours and pastel shades. This coupled with the use of soft and comfortable fabrics featuring feminine and exquisite patterns, adds to the uniqueness of the collection. Every garment is a like a piece of jewellery, embellished with rhinestones and precious, hand-stitched details for a vibrant and shimmering look. All the designs are hand-drawn to give the Pynkiss collection its own unique and inimitable style and its colours and detailed appliqué is set to become a staple in any fashionista’s wardrobe over the coming months. Further inspiration has been provided by the colours of the Italian Rivera, seaside villages and Paris’ iconic Moulin Rouge. Key pieces in the adult range with cost between €100 (£95 UK or $150 USD) to €200 ( £190 UK or $300 USD), with T-shirts starting off at €30 (£28UK or $45 USD).
Pynkiss’ design studios are located in the very heart of Milan and the design team is made up of a creative and skilled group of people with diverse backgrounds, from stylists to graphic designers. The design team is lead by Monica Ricci, who has previously specialised in fashion accessories and over the years has honed her skills as a seasoned designer at many recognised designer labels, from the high street to high fashion, including: Cartorama, Panini, Gut, Refrigue, MBC, Patrizia Pepe and Sanrio.
The Pynkiss collections will be unveiled as soon as its first 10 stores open in January 2012 across the Middle East and Asia Pacific. Concessions will be at leading global department stores and retails including, but not limited to: Bloomingdales, Galeries Lafayette, and high end independent retailers around the world.
As the seasons evolve, so will Pynkiss with the addition of accessories, bags and limited edition exclusive pieces; so regardless of age, no matter what your mood, wherever you maybe and whatever you are doing, you’ll find it all at Pynkiss – For All your Pynkiss life.
Founder Chady Jreige’s background is in jewellery and he studied gemology until 2001. He was soon after approached by the French company Victoria Couture, who owns a jewellery brand Victoria Casal, and asked him to develop their business in the Middle East and North Africa regions. He put together an expert team, built the business up and took the brand to new heights. The jewellery line was such a great success that the board asked him, then, to work on the main brand, Victoria Couture and Hello Kitty, for which he, then, owned the franchise in the Middle East, North Africa and Asia Pacific. Again, this was a resounding success and Chady soon fell in love with Hello Kitty, just as the rest of the world had before him.
Chady saw there was a need for a high-end Hello Kitty brand so decided to create just that– that’s when Pynkiss was born. He approached Sanrio about a new licence for Pynkiss, which they duly granted and again set about gathering a team of experts around him. Suddenly, Chady was being approached by people across three continents with business contacts asking how they could invest in the business. Now Pynkiss stores are set to open all over the world and Chady has realised his dream for a global high-end fashion brand.